Parisian Phoenix Publishing

I have a new article in the latest release of the online Hippocampus Magazine. In it, I discuss making your marketing plan work for your individual goals. Should you sign up for craft fairs and book festivals? Do you want to do a book signing at Barnes & Noble or at your favorite independent bookstore?

As you make the transition from writer to published author, you are faced with a lot of decisions. By this point, hopefully you’ve created a buzz about your book among your friends, your community and at every networking event you can find. You should have a social media plan (and think about who your audience is, and where to find them, as you plan your strategy, but also don’t forget the golden rule: if you hate it, don’t do it) and a newsletter.

And let’s not even talk about if you need/want paid advertising.

Even beyond all of these marketing standards, you need to decide what your personal goals are.

What is most important to you?

1. Make money
2. Develop a fan base to promote this and future works
3. See my book on a shelf in Barnes & Noble
4. Use my book to support my teaching/speaking career
5. Find/build a like-minded community
6. Support other small businesses

Click here for my advice.

For those of you who are interested in the visual aspects of books in addition to the wordsmithing, this week I discovered Nathaniel Roy. Roy is a book designer with a Substack newsletter. He offers simple tips about how to put a book together. Read Part One of his “I can tell your book was self-published” here.